Design Strategy
10th April, 2025
ZONING FOR THE FUTURE
In a refurbishment project, the most dangerous phrase a stakeholder can utter is, “we need more desks.”
EARNING THE COMMUTE
In the hybrid era, the office is no longer a factory for processing emails; that can be done at home. The office has a new purpose: connection. According to the Gensler Research Institute, high performing workplaces are now defined by the quality of their social and collaborative spaces, not their desk density. Yet many legacy offices remain stuck in a 2019 – time warp – rows of assigned benches that are 40% empty, while staff fight over the single available meeting room.
The strategic context for design is simple: Your office must offer what the home cannot. If the commute takes an hour, the destination must provide superior technology, faster collaboration and a sense of belonging. As noted in the Maris Guide, “today’s office must earn the commute… It must be a curated ecosystem designed to support different types of work.”
If you refurbish your office simply to make it “look nicer” without changing how it functions, you are applying lipstick to a legacy model. You are spending capital without solving the engagement crisis.
THE MARIS METHODOLOGY:
THE ECOSYSTEM APPROACH
At Maris, we do not start design with a mood board; we start with Workplace Strategy. We move clients away from “Ownership” (my desk) to “Membership” (our space).
Our methodology restructures the floorplate into distinct zones based on activity, not hierarchy:
- The Focus Zone (The Library)
The Function: Deep, concentrated work.
The Design: High acoustic shielding, visual privacy, and strict “no call” protocols. This is the antidote to the open-plan noise that drives people to work from home. - The Collaboration Zone (The Engine Room)
The Function: Iterative teamwork and brainstorming.
The Design: Agile project tables, writable walls, and high-tech AV for hybrid participation. Furniture here is often high level (standing height) to encourage energy and movement. - The Social Heart (The Plaza)
The Function: Culture building and “incidental collisions.
The Design: This is not just a kitchenette tucked in a corridor. It is a central destination – a café or lounge – where staff cross paths. As the guide highlights, “these areas drive culture, belonging and chance interactions.” - The Touchdown Zone
The Function: Transience.
The Design: Non-bookable, short-stay areas for visitors or staff between meetings. This removes the need for 10 people to book a 10-person room just to send a few emails. Neuroinclusion & Biophilia: We overlay these zones with “Sensory Design.” We use biophilic principles (natural light, planting, organic textures) to reduce cognitive stress. Crucially, we design for Neurodiversity, ensuring there are low-stimulation areas for those who find the buzz of the “Social Heart” overwhelming.
THE CFO’S CORNER:
THE ECONOMICS OF FLEXIBILITY
A static design is a financial risk. If you build hard partitions for every office, you face a significant CapEx bill the moment your team structure changes.
We advocate for “Long-Life, Loose-Fit” design.
- Modular Furniture: We specify furniture systems that can be reconfigured over a weekend (e.g., meeting pods that can be moved) rather than built-in joinery that must be demolished.
- Demountable Partitions: Instead of stud walls, we use systems that can be unclipped and relocated.
- The Churn Cost Savings: In a traditional office, moving a team costs approx. £300-£500 per person in crate hire and IT labour. In a flexible, activity-based environment, “churn costs” drop to near zero because people move, not furniture.
- The Hybrid Ratio: By shifting from a 1:1 desk ratio to a 1:1.4 sharing ratio (supported by lockers), you can often free up 30% of your floorplate. This “found space” allows you to add wellness rooms and collaboration hubs without leasing more square footage – essentially getting a bigger office for free.
MARIS TOOLS:
THE “WORKSTYLE” CALCULATOR
Before approving a layout, audit your teams against these profiles to determine the right mix of zones.
- The Anchors: Admin, Finance, IT
Need fixed desks, dual screens, secure storage.
Maris Benchmark: 80-100% assigned desks. - The Connectors: Sales, Recruitment
High mobility, lots of phone calls, rarely at a desk for more than an hour.
Maris Benchmark: Hot-desking + Phone Booths. - The Creators: Marketing, Design
Need project tables, pin-up space, messy areas.
Maris Benchmark: Project Studios. - The Leaders: Management
Often in meetings.
Maris Benchmark: Do they need a private office (empty 60% of the time), or priority access to bookable quiet rooms?
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